Working with Viviane
Sassen

A NOTE FROM NOELLE WOLF

Renowned photographer, Viviane Sassen, collaborated with Noelle Wolf on our launch campaign.

Read on to find out why Sassen was the perfect fit.

I chose the esteemed photographer Viviane Sassen to
shoot the first Noelle Wolf lingerie campaign after
reading an interview with her. She mentioned that her
shift to photography (from modelling) was inititally driven
by a desire to show a kind of sexuality that was different
from that created by the male gaze, “one that’s more
fractured and disjointed”.

That same thinking is was at the heart of me starting this
line. I am inspired by the brain, not the body when it
comes to the Noelle Wolf woman. I know first-hand, as a
woman, that moving to dressing for yourself rather than
under the pressure of another person’s gaze is very
liberating. Lingerie is all yours and not for anyone else
unless you want it to be.

Lingerie is all yours and not for anyone else unless you want it to
be

Viviane Sassen was born in Amsterdam in 1972 and spent
her early childhood in Africa. Renowned and respected
equally for her fine art as for her innovative fashion
images, her work is intuitive, sensual and often multi-
layered. She has her own unmistakeable style, often
using shadow, geometric shapes and the abstraction of
bodies, which she attributes to her childhood memories
of Africa.

Viviane contributes regularly to magazines such as Dazed
& Confused, Pop and AnOther, also collaborating on
many global brand campaigns. She has been exhibited
globally, published many books of her work, and won
numerous awards and accolades including showing at the
Venice Biennale (2013) and The Prix de Rome (2007).

She has her own unmistakeable style, often using shadow, geometric shapes and the abstraction of bodies.

For the inaugural Noelle Wolf lingerie campaign I asked
Viviane to take her signature style and translate the heart
of the collection through her lens, creating a dialogue
that removes the element of seduction and contrived
sexuality we often see in lingerie photography, what
remains is honesty…

https://www.vivianesassen.com